Working on the event’s sustainability is the major responsibility of exhibitors, and not just for the sake of following trends but show commitment. It increases the likelihood of success of an exhibition, while reducing carbon footprints.
The promotion of a sustainable environment influences your audience, especially the young generation. Working on it improves brand image and develops customers’ trust. Furthermore, it helps you to attract environmentally concious attendees.
In this article, we will share some ideas to adopt sustainable practices and reduce environmental footprints:
Use sustainable material
The utilisation of reusable material is the critical strategy for creating sustainable exhibition stands. It minimises waste and reduces environmental footprints. You can use eco-friendly materials such as recycled cardboard, bamboo and sustainably sourced wood. These practices show your commitment to environmental stewardship.
Furthermore, it chooses sustainable materials for the exhibition stand that effectively contribute to mitigating climate change. Such practices also foster positive public perception.
The use of sustainable materials is the first step towards responsible exhibition practices. At the same time, implementation of these practices shows your active contribution towards environmental preservation.
Reduce energy consumption
Shell scheme design plays its role in saving energy savings by eliminating the need for new material production and transportation. Furthemore, these significantly reduce the impact that happens because of the construction and logistics of exhibition stands.
Moreover, the simple construction of the shell scheme stands consumes less energy as compared to custom-built stands. This is because shell schemes are specially designed for quick assembly and disassembly. This saves time and energy required for setting up.
Shell scheme stands to support the installation of energy-efficient lighting, particularly LED lights, that allow exhibitors to save energy. Efficient use of exhibition stands enhances the overall sustainability of the exhibition.
Incorporate live plants
The incorporation of live plants with exhibition stands makes your position more visually appealing in the exhibition. Furthemore, it attracts an audience and helps you to stand out from other competitors. This practice also aligns with broader environmental sustainability goals and helps to reduce waste and enhance air quality.
The use of live plants with exhibition stands promotes a stronger connection with nature. In this way, you can create a more eco-conscious and engaging exhibition experience. It is one of the best ways to create an environmentally friendly event experience.
Promote digital information exchange
Take the maximum advantage of the technological advancements to significantly reduce carbon footprints. Avoid using traditional printed materials to minimise expenses and reduce event footprints. Furthermore, the effective use of technology impresses your audience and simplifies the processes of important tasks.
There are some common and easy practices you can adopt to embrace the use of digital technology; those are:
- Use QR codes, digital displays, tablets, and interactive kiosks to share information with your attendees.
- Showcase your products using virtual and augmented reality.
- You can use digital online forms and digital business cards to cut down the paper cost.
- Encourage digital communication using mobile event applications to facilitate interactions.
Partner with eco-conscious suppliers
Implement a strategic approach and find an eco-conscious supplier to minimise environmental footprint. They show responsible behaviour and priortize eco-friendly practices throughout the event planning process. In this way, you and that company collectively contribute to making a sustainable industry.
They follow essential practices to reduce waste and emissions, such as biodegradable and recyclable materials. They use modular exhibition stands that facilitate reuse. Furthermore, they prefer using energy-efficient lights and screens to promote an eco-friendly environment.
Communicate your commitment
Tell your audience about your commitments and efforts to create an eco-friendly environment. Your dedications impress your audience and helps you in building a brand reputation. Inspire your audience to highlight the contributions you made to create a sustainable environment.
Display your efforts using different techniques such as signage, digital platforms and interactive displays. Share stories of your efforts on the internet, such as famous social media platforms to attract diverse audience.
Promote public transportation
Using public transportation for your exhibition stand is an effective strategy to reduce carbon footprints. Using public transit and informative signage, you can guide your audience with detailed maps and schedules. Encourage your audience to use public transportation and tell them about nearby public transportation options.
Furthermore, engage your audience with different kinds of activities, such as quizzes and giveaways of public transportation passes, to enhance attendee interaction and promote sustainable travelling.
You can collaborate with local transport authorities to make your efforts impactful. These little contributions lead to results such as less traffic congestion and lower carbon emissions.
These efforts make your event greener and build your brand image as a socially responsible leader in the industry.
Conclusion
Using a sustainable exhibition stand in the exhibition makes your image brighter in the industry. To create this environment, you can use sustainable materials, incorporate live plants, use digital gadgets for effective communication, and integrate energy-efficient lighting and LED screens to promote a green environment. Encourage your participants to use public transportation to lower carbon emissions. Play your role and inspire your audience to mitigate climate change.