You aim to establish social media accounts for your company. But before that, you want to build your personal brand. But where does one begin?
What is the process of creating a brand on social media? Considering the many leading platforms and fierce competition present, you may question whether the hard work pays off.
Believe us, it is.
According to the best digital marketing agencies, millions of users are drawn to social media platforms daily, providing an opportunity for increased visibility.
But the level of your success on social media is closely tied to the amount of effort you put in. The way you showcase your business on social media greatly impacts the outcomes you will achieve. Let’s teach you how you can and should do it.
1: Keep Your Social Media Account Updated
Datareportal reports that there are approximately over five billion social media users worldwide with an average individual utilizing 6.7 various social networks per month.
The numbers show how social platforms are being used by different age groups and in different locations. However, not all accounts contribute to your online presence, so how beneficial is each social media network in reaching social success with many platforms to manage?
Therefore, perform an audit and determine which social media platforms to concentrate on. Next, remove any outdated accounts that you no longer utilize or that do not benefit you in any way.
Ensure that all the information for the networks you’re using is both accurate and comprehensive. This can assist in directing traffic to networks that will spotlight you and your work.
2: Identify Your AoE (Area of Expertise)
Everyone has a particular area of expertise – be it in creating and sharing quality content or possessing a vast knowledge of your preferred television series.
In the field of digital marketing, consider the experts commonly mentioned by individuals and articles, who also boast impressive LinkedIn profiles.
Rand Fishkin focuses on audience listening, Neil Patel is the expert in search marketing, Steve Bartlett is a writer, Dragon’s Den contestant, and host of a podcast.
Do you think it’s time to try out new things? Consider the kind of content you have produced that has garnered the strongest reaction from your audience. Is it possible for you to recreate this using comparable material or reuse something successful to reconnect?
By producing exceptional and interesting content within your area of expertise, your followers will begin to view you as a reputable authority in your chosen field.
3: Share Content Regularly
During the initial stages of social media, the greater your number of posts, the higher level of engagement you could generate. Today, excessive posting can cause tiredness and irritation.
You aim to maintain open communication with your audience without coming across as too needy by sharing too much information.
Although recommended posting frequencies are defined for major corporations like 3-5 times weekly on Instagram, 1-2 times daily on LinkedIn, and 3-5 times daily on TikTok, the same guidelines are not as straightforward for smaller businesses or individuals.
The ideal quantity of social media posts is determined by the industry, audience, followers, and resources available to you.
Strive for a consistent number of posts in your social media plan on platforms that are effective for you – a quantity that you can manage without feeling overwhelmed or experiencing burnout.
Posting approximately 3-4 times weekly is the ideal frequency for individuals.
4: Import All Your Contacts
It’s possible that you will be surprised by the number of people you are already acquainted with on the social media platforms you are active on. You may not have connected with dozens or even scores of individuals yet.
This is why you should not squander those current or possible relationships. Bring in your email contacts from Gmail or Outlook, or the contacts from your phonebook, to incorporate into your social networks and discover the number of connections you haven’t made yet.
LinkedIn, Instagram, WhatsApp, Facebook, and X all enable users to import a specific number of contacts for free. You have the option to synchronize your phone contacts with your TikTok account as well.
5: Be Positive, Authentic, and Engaging
Ensure that your personal brand online, while aiming to be unstoppable, truly represents you and your values. Do you understand what actions to avoid in order to maintain a positive social media image, in addition to knowing what to do?
Consider your interactions and content to be a representation of your work and a mirror of your professional demeanor and character.
Sharing content created by others or curating content is a wise strategy, but it should not be your sole focus. It is important to share written content to showcase your industry knowledge.
Generating captivating content involves adopting a new perspective on the kinds of posts you distribute to your audience. Feel free to discuss your accomplishments and share interesting details about your personal life, such as your hobbies and travel experiences.