Let’s be real, we’ve all been guilty of judging a book by its cover. As consumers, in many cases, the importance of a packaging design is sometimes overlooked, as the product becomes the center of attraction. However, in the retail world, its popularity is undeniable, especially in the cosmetics and skincare industry. The overall design of such boxes constitutes a brand’s signature statement, directly shaping the consumers’ buying decisions.
One thing that has undergone a massive transformation over time is the packaging of creams. While the product itself is the star of the show, the packaging design plays a pivotal role in setting the stage. Whether it is relevant to skincare or used for medical purposes, its packaging is the first thing that customers are going to take a look at. The reason is quite simple; they want to know what is the composition of the inside product, and what are the preferred ways to use it. Also, they might be simply enticed toward the product due to its professional looks. Whatever the matter is, Custom Cream Boxes are the hot talk and offer immense benefits to cream brands.
The Evolution of Custom Cream Boxes
The packaging used for creams in the past used to have quite a minimal emphasis on the overall box aesthetics. The sole purpose of these boxes was mainly on the packing of the product, and not on the looks and design. Thus, they used to serve as the perfect storage space for creams, however, with no proper designs or product detailing. Somehow, in the long run, this kind of packaging failed to impress or captivate the consumers.
With the evolution of the cosmetic industry and the increased buying behavior of consumers, the competition between cream brands in the market got even tougher. In the saturated market, only the brands that offered something unique managed to grab the interest of consumers. In such a situation, the introduction of cream packaging boxes served wonders to the brands, providing them with a resonating experience that they thoroughly enjoyed, and this sparked the need for properly designed and well-equipped custom printed cream boxes. Let’s discuss a few of the trends that gained fame over time and resulted in the modern-day cream boxes.
The Rise of Minimalism
Coming straight to 2010, when the design for cream boxes got a significant revamp, and they switched to minimalism, brands started getting an increased ROI and thus it became a prevalent trend. This is what urged the relevant brands to switch towards minimal packaging that incorporated clean lines and soft or muted color accents. These kinds of boxes used to have a main focus on the branding aspect, including typography in the prominent sections.
The Example of “La Mer”- A French Brand
These designs conveyed a sense of exclusivity and elegance and became the hot talk when the renowned French brand “La Mer” incorporated this approach. This type of design became the center of attraction for consumers who valued luxury and simplicity. Thus, the brand used a sleek and monochromatic design that consisted of embossed letters, and many of the customers had seen such a design for the first time. Somehow it appealed to their senses and they enjoyed their overall experience with the brand. Thus, this sheds a massive light on the importance of the impact of minimal cream packaging boxes.
The Era of Sustainable Packaging
Same like the minimal one, sustainable packaging started gaining fame over time, and now it has become a necessity for the packaging realm. As the number of eco-conscious people started growing and people started questioning the manufacturing practices of brands, they started incorporating this feature in these boxes. The use of fine quality and bio-degradable materials helped cream brands deal with the situation, thus promoting a healthy and safe environment for all. Coming toward the current era, almost all cream brands are following eco-based practices to cut down on carbon emissions and explore innovative materials that can make their packaging even better for the surroundings. Customers are also satisfied with their decision once they put their trust in a brand due to its green practices. Moreover, they are peace-assured that they are not harming the planet in any case.
The Example of the “Tata Harper” Brand
Tata Haper is a famous Shoreham-based skincare brand that was one of the pioneer brands that embraced the use of recyclable materials, while the other brands were busy exploring other material options like bamboo. Such a decision helped the brand resonate with the evolving needs and concerns of eco-conscious customers as well as resulted in a significant boost in the overall brand revenue as well. Not only this, they made significant changes to the design of their cream boxes that exuded elegance and gave off a high-end feel to the end consumers.
Designs that Portrayed the Brand Story
Cream boxes have evolved a long, beyond the design aesthetics. Brands have started using them as a canvas and filling it up for useful purposes, i.e. to interact their brand story and visuals to the target consumers. This has helped brands connect with them on a deeper level while focusing on the illustrations, color schemes, and patterns that comply with the individual brand story.
The Example of “Skin Food” Brand
This brand features illustrations that take the customers to lush and organic landscapes so that they can get a sense of nature and `the pure materials used inside the product. This has led to better experiences, depicting the brand’s strong commitment to endless quality as well as pointing to the use of fine and organic ingredients.
What’s More on the Table?
These innovative trends are not just end-to-the Cosmetic Packaging Boxes innovation. We can see the use of custom engraving that helps customers add their initials to these boxes. Interactive solutions have altered the way customers interact with the brand, thus they can not only visit and explore the official digital accounts of the brand but can also search for its core offerings. Some brands have embraced custom monogramming or engraving services, allowing consumers to put their trust in the brand due to its professional packaging. Such designs not only foster the customers’ emotional bonding with the product but also encourage their loyalty and repeat purchases. The future of cream packaging seems brighter than ever and we can expect more innovative designs to be incorporated into these boxes.