Say you’re scrolling through your favorite online beauty store, searching for a new day cream. And the more you scroll, the more you notice something interesting: more and more products are labeled as “clean”, “eco-friendly”, etc. Logically, you may start to think, “What’s that all about?” Well, the number of people becoming aware of what exactly they put on their skin is growing day by day. That’s why the “clean beauty” trend is booming like never before!
But what is clean beauty and how can ecommerce businesses get into this market?
The Notion of Clean Beauty Explained
At its core, clean beauty is about choosing products with ingredients that benefit both us and the Earth. Natural oils, plant extracts, sustainable packaging, no harsh chemicals, no mysterious names you can’t pronounce — it’s like a breath of fresh air for your beauty routine!
And actually, for those running ecommerce beauty stores, the rise of clean beauty is perfect news! Why? Because consumers are actively searching for these products, willing to pay more for the items that make them feel good about their purchase. However, online marketing of eco-friendly products has its own difficulties as well. But luckily, nothing is lost: there are ways to withstand the competition. For example, one innovative solution that businesses are adopting is the use of try-on API. It allows customers to see how this or that product will look on their skin, increasing confidence in their clean beauty choices. But of course, that’s not all! There are other tips you can use to withstand the competition.
1. Shout About Your Ingredients (but in a way everyone understands)
Say a person is selling homemade jam at a farmer’s market. They wouldn’t just say “Hey look! It’s jam!” They’d tell people about the juicy strawberries, the low sugar content, and maybe even let them have a taste.
Do the same with your products online. Instead of just listing “organic coconut oil,” explain what it does for the skin. Does it moisturize? Does it smell like a tropical vacation? Keep it simple and fun! You may even go a step further and explain why you don’t include certain ingredients. For example, “We say NO to parabens because we believe in keeping your skin happy and healthy.”
2. Show, Don’t Just Tell (Pictures are your best friend)
Think about your favorite online shop. What makes you want to buy from them? Is it the beautiful photos? The videos showing how to use the product?
People love to see what they’re getting. Use high-quality images of your products, and even consider short videos demonstrating their texture or how to apply them. Get creative! Maybe show your products being used in everyday life, or create a fun infographic highlighting their natural ingredients.
3. Be Real, Be You (Authenticity is attractive)
The online shopping scene can feel like a never-ending maze where it’s easy to fade into the background. What makes your brand special? Is it your passion for ethical sourcing? Your funny and relatable personality?
Make your voice heard everywhere: in your product descriptions, social media posts, and even your “About Us” page. People connect with realness! Share your story – how did your brand come to be? What are your values? What challenges have you faced in creating truly clean beauty products? In the world of ecommerce beauty, authenticity stands out.
4. Make It Easy to Be Green (Sustainable shopping should be simple
Offer different delivery options, including eco-friendly ones. Maybe you can use recycled packaging or offer a discount for customers who choose to pick up their order.
Keep your site simple and your checkout seamless — because nobody’s up for a marathon just to buy a sustainable soap.
5. Team Up with Mother Nature (Collaborate with eco-influencers
Think about the people you admire online. Do you have any bloggers who are passionate about clean beauty as much as you are?
Contacting them for collaborations can introduce your products to a whole new audience. It’s like having a friend recommend something they love! But choose your influencers wisely! Make sure their values align with your brand and that they genuinely believe in your products.
6. Stay Close (Maintain that connection with your customers)
Imagine visiting your favorite local bakery and the owner remembers your name and usual order. Feels good, right?
Do the same online! Respond to comments and messages, send personalized emails, and maybe even offer exclusive discounts to your loyal customers.
7. Spread the Green Love (Share your eco-journey)
Do you think clean beauty is just products? No! It’s a lifestyle. Consider sharing your brand’s story on social media. Maybe you can post behind-the-scenes glimpses of your eco-friendly production process or tips for a more sustainable life.
8. Listen to Your Green Team (Customer feedback is golden)
You and your customers are on the same mission of making this world a bit greener. This way, you should always ask for their feedback and do your best to make your products or services better and better for them.
After all, they’re the ones using your products, so they can offer valuable insights.
Conclusion: Be Clean, Be Seen!
The online business world is a jungle, but armed with these tips, you’re ready to swing through the vines like a pro! Remember that clean beauty is not just some passing trend; it’s a way of life. Keep celebrating your passion for natural ingredients, ethical sourcing, and sustainable living and help build a community of conscious consumers to make our future greener and brighter. The world really needs more clean beauty champions like you.