The early 2000s brought a revolutionary change. People started using platforms like “Blogger” which made it easy for them to start a blog for free. Businesses began recognizing the value of these tools. Over the next few years, various effective digital marketing techniques became an integral part of marketing campaigns.
In this way, marketing became much more passive than the previous techniques, such as sending direct emails, and faxes, along with making phone calls. Blogging also made marketing a lot more effective because this kind of passive, indirect approach left a greater room for the familiarity bias, slowly exposing people to an idea, service, or product until familiarity caused them to convert. This radically increased the size of sales funnels.
This also made way for easier, faster, and more effective affiliate marketing programs and opened up revenue streams for bloggers. Today, almost everyone recognizes the potential of making a full-time career out of blogging. Simply by having a large number of followers or subscribers, anyone can begin selling any idea or product to their viewer or reader base.
In this blog, we’ll explore some marketing techniques that help businesses market their products or services effectively.
Why Do Gaming Platforms Prioritize Blogging?
Online gaming platforms use blogging to build brand authority. Having a variety of content around their products, services, and ongoing development plans allows them to cultivate a connection with the viewer, reader, and user bases. By being able to access more information about the business, people can trust it more. Blogging about upcoming features and products allows developers to interact directly with the consumer base, understand their needs, and get valuable feedback.
Casino blogs, like other online gaming blogs, also use a similar method. For instance, the Ignition blog equips its subscriber base with useful information, insights, and forecasts or interviews into the future of cryptocurrency, NFTs, and the online gaming world. This allows the customers to perform in the market with a much more informed risk appetite.
The traditional phone call and fax method did not evolve solely into online blogs. Rather, it dove into the world of e-commerce as other forms of marketing.
How Do Businesses Use E-commerce for Marketing?
Setting up an e-commerce store for the primary product has proved to be an incredibly effective way to passively market products. By creating brand merchandise for easily sellable items like keychains, mugs, coasters, and bumper stickers, businesses are now equipped to softly influence their visibility in the real world.
At the same time, selling the merchandise cultivates profit. So, people can make money off their marketing efforts.
What Are the Benefits of Video Logs?
Platforms such as YouTube, Facebook, and Instagram have allowed everyone with a camera to make an alternate revenue stream out of becoming a social media marketer. Nicely shot video logs work even better than blogs because they are sensorily engaging and can quickly grasp the attention of the viewer. Influencers can capitalize on the loyalty and trust of their subscriber base to market the products of various brands. This is typically done through live reviews and channel-centric content.
This creates much bigger sales funnels because while people might not make a purchase the first or even fifth time that they view a product or service, they will gradually become open to testing it out. Top businesses all around the world pay influencers a lot of money simply to make product-testing videos.
How Do Businesses Use Podcasts to Market Their Products?
Podcasts originally came about as a concept in 2003. But, over time, they’ve been adapted into product and service marketing platforms. By paying podcasters certain amounts of money businesses are able to increase the exposure of various viewer bases to themselves. Since the advertisements featured on podcasts are quick and concise, they leave a larger impact on the sales funnel over time.
A lot of start-up owners also use podcasting platforms to discuss the subject matter of their business. This is a type of soft marketing for their unique services or products.
The Bottom Line
The evolution of marketing strategies and communication channels is dynamic and despite its proven success record, there is something else to learn from all the information mentioned above – marketing is all about direct communication based on people’s preferences. This needs some explanation.
No one would pick up a call from a telemarketing agency while being in the middle of something, in a meeting or just having leisure time. Trying to convince people to become customers at the expense of their time could be the worst strategy, especially today when life is super fast and we all are busy.
Modern marketing is all about storytelling and communication, which marketers create meticulously and just put out there on the internet. Those who are interested, just go for that information and consider the chance of becoming a customer, and those who are indifferent, just bypass the blog, vlog, or any other type of media material.