Every online business today in Melbourne is competing for the top spots on Google. Rightly, more visibility attracts visitors who can eventually become your permanent buyers. But how businesses can make it to the first page of Google is still questionable, even when you understand the SEO basics.
This is happening because Google’s algorithms are changing constantly in the mid year of 2024 which brings attention to changing the SEO strategy as well. This is why partnering with a top-rated SEO company in Melbourne can help in planning SEO that drives rankings.
Here are some tips from leading SEO experts in Melbourne to rank your website and pass the evolving search engine metrics.
1. Focus on User Experience First
SEO leaders in the industry understand that user experience is the first and most important factor. Confirming with the March and August 2024 Google Core Updates, search engines are prioritising websites that are human-written and human-centric. A user typically wants quick and specific answers to their queries which AI-generated content can never bring.
Keeping this update in mind, SEO professionals suggests and improves your website ranking in following ways:
- Human-written content.
- High-quality content that meets search intent.
- Makes a website align to the Core Web Vitals which measures a website loading speed, responsiveness on mobiles, content stability to rank it.
- Creates a clean layout for helping users find the information easily.
2. Use AI-driven SEO Tools for Keyword Research
While massive AI content on websites is turning down the website’s reputation, AI as a tool is harmless. SEO professionals turn to advanced AI SEO tools for keyword research. AI-based tools give insights into how competitors are ranking, how to structure around topics, and how knowing user intent is helpful.
A top-rated SEO company in Melbourne focuses on:
- Keywords that match with the search intent.
- Finding content gaps.
- Using real-time data on SEO tools to figure out why users are searching for specific query.
SEO professionals think that optimising a website is more than just finding a keyword with search volume. It is structuring the website and its content to help people find what they are looking for.
3. Optimise for E-E-A-T (Expertise, Authority, and Trustworthiness)
E-E-A-T stands for Expertise, Experience, Authoritativeness, and Trustworthiness. It is one of Google’s guidelines that states that content must be expert-written, practical, credible, accurate, and secure.
While it is not a direct ranking factor, a reliable SEO professional puts focus on optimising content that meets the E-E-A-T guidelines. This builds your website credibility and gives a clear direction to Google to consider your website for ranking. Few things that SEo experts work on are:
- Including authority external links.
- Optimises keywords on website’s testimonials and case studies.
- Acquires backlinks from high-domain sites.
- Updates website security with SSL certificates.
4. Use Structured Data and Schema Markup
Simply optimising your website for attaining a ranking on Google is insufficient. Many website owners are still unaware about structuring the content in clean code and the impact it leaves on search results.
Structured Data is formatting a website to help search engines understand the context and content of a website. It contains clean codes that directs Google to match them with specific search query. If you are hiring a top-rated SEO company in Melbourne, make sure that your professional understands how to use schema markup. This tool not only boosts SEO but also helps your website feature in featured snippets.
5. Emphasise Topical Authority Over Keyword Density
Google does not favour keyword rich websites and content anymore. Gone are the days when keyword density dominates the ranking factor. Now, SEO professionals are advising businesses to target comprehensive and user focused content to be at the top rank.
Content authority is the key factor that determines that the website focuses on providing in-depth information. It provides a signal that the website is trustworthy and is backed by authority experts.
6. Create Long-Form and Evergreen Content
Content marketing remains an essential component of SEO. Melbourne’s top-rated SEO companies advise creating long-form, evergreen content such as in-depth guides, tutorials, and how-tos.
Longer, in-depth content tends to rank higher on Google, especially when it’s focused on evergreen topics. It gives Google more opportunities to index your page and helps you build authority on a subject.
Aim to create long-form content (1,500 words or more) that provides comprehensive coverage of a topic. Break the content up with headers, bullet points, and images to improve readability. Make sure the content is optimised for relevant keywords, but don’t sacrifice quality for keyword density.
7. Utilise Data and Analytics
Lastly, Melbourne’s top SEO companies emphasise on using analytics tools to monitor your website’s performance can help you identify what’s working, what needs improvement, and how to refine your strategy over time.
Organic traffic, bounce rates, and keyword rankings are a few metrics that help you to refine your content, adjust your keyword strategy, and address any technical issues.
Final Words
We hope you found this blog useful. Ranking on Google takes user experience, AI SEO tools, E-E-A-T guidelines, structured data, topical authority, long evergreen content, and lastly, a good understanding of Google Analytics and its metrics. Keep these expert tips in mind, and you will surely climb the rankings and drive conversions.
If you are already looking for a top-rated SEO company in Melbourne, trust Make My Website Pty Ltd for best outcomes.