It is now among the safest methods to create relationships in the post-penguin age. Some SEOs and other online marketers, however, have hopped on the bandwagon a bit too fast. Sometimes, we become so enthralled by reading those three priceless words – write for us – that we carefully overlook our article proposal.
We seldom give the guest blogging procedure any attention as we are so eager to get a useful connection on a reputable guest posting services website. Bloggers are also experiencing Google’s wrath concurrently.
Typical Mistakes in Guest Blogging Not Following Guidelines
The blog owner surely has rules on the site, even if they have not been publicized. Before you even consider writing, thoroughly go over the criteria once you get access to them. Certain bloggers will want an article idea offered initially. You may sometimes have to use certain terms in the subject line.
Once and Never Again in Publishing
Although one guest article is excellent, its influence will be limited if you do not seize the chance. If you want to include the people of your audience, you have to regularly help the publications they consume.
Regular publishing too many venues allows your audience to develop power and influence. Good guest material also excites editors. Regularly providing such material for the many websites your audience sees helps editors’ work be simpler and your approach more successful.
Thus, design a content development system that lets your staff quickly produce expert material in volume. Over time, you probably will have many thought leaders regularly writing to several high-level publications. Having a strong presence on several channels enables you to cover a large area and get more of the appropriate individuals to your brand.
Publishing On Low-Quality Websites
Everybody is aware of the need to have a strong internet presence. But sometimes, in our hurry to get our material out there, we make major errors. Guest blogging on inferior websites is one of them. Often loaded with spammy material, these websites won’t benefit your client’s company in any way. Actually, they might damage the standing of your customer.
As an agency, you should have great expectations for the websites you choose for client guest blogging. Here, the “done is better than none” mindset is useless. Perfect sites should be ones with the following:
- A high Domain Authority (DA)
- A low spam rating
- High organic website visitors.
- Dofollow ties
- Not generic names like Admin or Guest Writer, author bylines
These are the features of great websites that will enable your customer to create E-E-A-T, which is mostly why they first require guest postings.
Choose sites for your guest blogging network with great care. Although you could have publication rights to many websites, some of them just won’t help your customers, which would negatively impact your firm.
Not Aiming at the Appropriate Audience
Guest posting calls for you to be sure your target audience is the correct one. If your customer markets anti-ageing products and you publish on a website meant for teens, for instance, their target demographic is unlikely to come across the message.
Make sure you investigate potential sites pertinent to the client’s sector and have an audience most likely interested in their products. This is the reason no agency guest post program is one-size-fits-all. It calls for a lot of practical labour as well as knowledge of your clientele. Your consumers will be much more likely to get the desired outcomes from your guest blogging service by investing time to concentrate on the appropriate audience.
Conclusion
There are two ways you may approach SEO in Patiala as an agency: you could run the campaign yourself, free from any keywords, authors, or relationships. Alternatively, you may let a guest posting service handle the logistics.